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Birkbeck Business Week 2014


The School of Business, Economics and Informatics at Birkbeck College hosted its annual Business Week 2014. This year's focus was on the Business and Politics of Mega Sport Events.

The Sports Think Tank attend a number of the public lectures that took place throughout the week and below are three reports. You can also find the videos from all the lectures that took place on the Business Week website.


From Club to Country: A Twenty-Year Journey in Football

David Bernstein CBE, Chairman of the Red Cross and former Chairman of the FA

In this lecture, David Bernstein reflected on his twenty year parallel journey through football, from club, to mega-stadium management, to governing body. In particular he discusses the challenges facing directors and chairmen of football organisations.


How Cities Use Major Sporting Events and Build a Lasting Legacy

Debbie Jevans CBE, CEO for the Rugby World Cup 2015

Every country or city that bids for a sport mega event claims there will be a significant economic legacy. Debbie Jevans and academics debate whether the evidence support this contention.


Economic regeneration and the impact of major sporting events

Neal Coleman CBE, Deputy Chair of the London Legacy Development Corporation

In recent years, there has been increasing competition for the rights to host major sport events. One of the key reasons used by those supporting bids is that the event can be used as a catalyst for economic regeneration. Neal Coleman referenced these points with regards to the London 2012 Olympics and subsequently debated them with a panel of guests