The Olympic and Paralympic Games have been part of my life for almost as long as I can remember. I can remember all the talks of boycotts at the 1980 Games, and who could forget the men on space packs at the Opening Ceremony of LA in 1984. But to have a Games on home soil is something that I think we should celebrate.

One of the reasons that I got involved in the bid process was because I saw how important it could be for shaping inclusion of disabled young people, not just in school sport, but also from grass roots to elite. To put it in to context.. Read More »

The appointment of David Beckham as an ambassador with Sainsbury's is another indication of how next year's Paralympic Games is striking a chord with the public. Having watched and been part of the build-up to the Games, it has been fascinating to see a very healthy 'buzz' around London 2012, helped by the excellent media coverage surrounding the event.

In PR terms, the appointment of Beckham should be regarded as something as a coup, owing to the ex-Manchester United man's own iconic stature on-and off the pitch. It is vital that the.. Read More »