Sport Tech Hub, London's first incubator programme dedicated wholly to innovation in SportTech, has opened its start-up application process as part of a drive to make London the most physically active city in the world.

Backed by London Sport, Sport Tech Hub will offer support to start-ups focused on improving wellbeing through technology designed to increase levels of participation in physical activity and sport.

Based at House of Sport, London's new collaborative co-working space for the sport sector, start-ups involved in Sport Tech Hub will have access to a bespoke 24-week incubation programme providing commercial and creative guidance, as well as access to market through tailored introductions to other House of Sport residents including London Sport, Invictus Games Foundation, Street League and Rugby Football League.

Sport Tech Hub's incubation programme is supported by partners and mentors, including FieldFisher, RLC Ventures, London & Partners, Crowdcube, Hub Spot and Sponge Marketing. Applications to the first phase of the programme have now opened via www.sporttechhub.london, with future incubation streams to follow through 2018.

Alex Zurita, Specialist Advisor – Technology for Participation, London Sport said:

"SportTech is one of the most exciting frontiers for physical activity and sport, and we are excited to be able to offer tech start-ups in this space the opportunity to thrive at the heart of London's sport sector.

As so many other sectors have demonstrated, technology-led innovation offers a real opportunity to build stronger relationships with people and influence their behaviours. If that potential can be harnessed to drive people towards being more physically active, the positive impact on people's physical and mental wellbeing could be transformative for London."

Andrew Cooke, Acting CEO, London & Partners said:

"As a leading global centre for both sport and innovation, London is the perfect place to house Sport Tech Hub. London's tech sector has thrived on a culture of collaboration and sharing ideas, and the programme behind Sport Tech Hub will allow the capital's best Sport Tech start-ups to help drive the next phase in sporting innovation."