Sported and Women in Sport have announced a new initiative aimed at helping girls in deprived areas in Scotland, South West England and the West Midlands, by creating opportunities to participate in sport and physical activity and by funding community sport groups.

Such funding will provide the community groups with expert workshops and insight from Women in Sport's research into the values and motivations that guide girls' decision making, and how to apply these in deprived areas.

Chris Grant, chief executive at Sported, said: "Sport and activity could play a far greater role in helping girls from deprived communities overcome the barriers they face. With Comic Relief's funding and Women in Sport's knowhow, we will help our members create new opportunities for girls to reap the benefits of tailored sporting activities that are uniquely engaging, appealing and accessible."