Marketing, Technology, And Medicine: Recommendations On How To Incorporate Psychological Principles Into New Technologies To Promote Healthy Behaviours

Research

A research library of key reports on the sports and physical activity sector from a variety of sources.


About This Report:

This report aims to 1) describe how technology has traditionally reduced motivation to engage in health behaviours, 2) discuss key elements that may make sedentary technology (in this case, television) engaging, and 3) provide examples of how these same elements can be incorporated into new technologies to increase engagement and promote health behaviours.