'Pride and profile': The Soft Power of Sport

Posted: Fri, 11 Apr 2014 10:56

The House of Lords committee on Soft Power and the UK's influence concludes that our sporting institutions create valuable perceptions of the UK abroad. These perceptions bring value to the economy through tourism and investment and make UK residents feel good about their nation. 'Pride and profile'. Read the report here.

Tags: Health, Olympic legacy, Sport, participation