Activity Tracker finds London to be world's most active Cycling City

Posted: Mon, 16 Nov 2015 09:56

Compiling data from use of its wearable technology around the world, the activity tracker Strava has published findings indicating that London is ahead of Amsterdam and Milan in the race to be the world's most cycled city.

This data is welcomed by those who value the role of cycling in London as not only an efficient and environmentally-friendly form of transport, but also as a popular form of physical activity. Of equal importance, is how these findings highlight the role of technology in recording the transport and physical activity habits of the population. As stated in the article below, data-sets like this gathered from wearable tech devices are essential in the quest for an accurate picture of participation in sport and physical activity across the country. It is this picture upon which sport strategy is formed and sport policies decided.

Leading the way in combining physical activity and technology, imin co-founder Nish Desai said this of the insights: "Imagine how much we can learn if we focused our efforts in working out how many people were active across all sports in our cities?"

Tags: Physical Activity, Sport, participation, sport england, sport policy