As Sport England's This Girl Can campaign celebrates its first birthday, the quango has released data revealing the initiative has contributed to increased physical activity for 2.8m women.

The first televised advert was broadcast on 12 January 2015, with an extensive billboard, cinema and online presence following. According to research compiled by analysts TNS BRMB, 1.6m women have started exercising as a result of campaign recognition, with a further 1.2m boosting their activity.