Changing consumer landscape: Sports, dieting, and exercise - Yougov
Posted: Thu, 28 May 2020 16:27
Under lockdown most Brits have made use of their daily outdoor exercise allowance, but what effect has this had on the market for home gym gear and clothing, and will Britons return to their gyms after lockdown ends?
The single session of outdoor exercise afforded to Britons under the lockdown became an integral part of the daily routine for many – for some it was an excuse to get out of the house while for others it was a replacement for the gym. Over 70% of Brits say they have taken some form of exercise during lockdown, so has the sector for sports goods weathered the storm better than others we have examined recently?
All the details in the link below from Yougov.