Up to 14 million UK adults are ready to get on their bikes and spark a transport revolution, if towns and cities follow Department for Transport guidance and quickly implement new temporary infrastructure.

As part of its relaunched #ChooseCycling campaign, British Cycling will be introducing new measures to help people and policymakers make the switch, including: interactive tips and videos for prospective cycle commuters; a live webinar for local and regional authorities led by Policy Adviser Chris Boardman; and activating its nationwide network of over 10,000 volunteers to provide support for new riders in their communities.

Following the Prime Minister's message to the House of Commons last week that "this should be a new golden age for cycling", and the Department for Transport's announcement of a £2 billion package of measures to support that ambition last weekend, British Cycling is now ready to play its part in getting Britain cycling.

"Our country is undoubtedly at a crossroads, and we now face a stark choice between the old routine of cars, congestion and pollution or a new future of healthy streets, happy people and cleaner air. All of our research shows that people want to cycle more, and we now urge local authorities to seize the moment and make the most of the support offered by Government.

"Enabling more people to choose cycling is vital if we want to ease pressure on public transport and help those for whom getting around by bike is not an option.

"British Cycling stands ready to support that transformation in any way we can, and we'll be regularly adding to the measures unveiled today over the coming weeks and months."