£50m extra funding and a focus on children and the disadvantaged – Sport England publishes new strategy

English grassroots sport is set to receive an extra £50m worth of funding, as part of Sport England's new 10-year strategy.

Called "Unite the Movement", the strategy was published today (26 January) and outlines the sport body's plans to "transform the nation's fitness levels and tackle obesity".

The £50m extra support will be distributed during 2021 to help sports recover from the impact of the pandemic. The
funding is in addition to the £220m that the agency has already invested since the start of the crisis.

The strategy, which will set the course for Sport England until 2031, places children and those most disadvantaged in society at the heart of activities and initiatives. In order to reach these groups, the strategy outlines the importance of providing different types of investment and support, with an emphasis on looking for "new and innovative ways to increase participation" – such as better use of technology and data.

The strategy also calls for "effective investment models" and increased partnerships.

It states: "The right kinds of investment, timed well and delivered skilfully, can stimulate demand, provide opportunities to get active, enable innovation, encourage collaboration, reduce inequalities and enable greater sustainability.

"We will continue to build, establish and grow partnerships and a common purpose across both the government and our sector to join up policies, strategies and approaches."

In the strategy, Sport England also hints that funding will be made available to an even broader range of applicants, in order to engage people from "hard to reach" backgrounds.

"All activity matters, but for tens of millions of people, being active depends on organised sport and physical activity," the strategy paper reads. "By organised, we mean arranged by people – it could be anything from an exercise class or a led walking group, through to a parkrun or a Sunday league football game."

There will also be funding made available for "investing in new people, skills, and methods" to ensure engagement of disadvantaged groups.

But there is also a warning for those who already receive funding, but perhaps aren't prepared to adapt to the new priorities.

"For those eager to change, we can work together to find ways to help and adapt. For those unwilling to change, we won't shy away from difficult conversations about what needs to be done differently.