Study: 69% of young sports fans support environmental change
Posted: Thu, 13 May 2021 18:39
More than two thirds of sports fans aged 16 to 24 support environmental change and have higher expectations from brands, teams and athletes to support their values, according to new research from market researcher Global Web Index (GWI).
The Sports Playbook, formed using GWI's new sports data set which surveyed 9,763 sports fans aged 16 to 64 across 15 core markets, shows that 69 per cent of those in the 16 to 24 age bracket want to see sport's stakeholders do more to help the community, improve inequality, or act sustainably.
The study also anticipates...
From SportsPro Podcast.