*New report* from the Women's Sport Trust has shown the positive outcomes that can be achieved by brands sponsoring women's sport. The research reveals that 24.5 million adults are now aware of any women's sport sponsorship in the UK and women's only deals are proving popular due to their ability to attract new audiences and drive brand affinity.

Overall women's sport was thought to be a key part of the sports sponsorship mix and potentially more impactful:

- 60 per cent agree that sponsors should invest both in the men's and women's side of a sport that they support.
- 63 per cent of women agree that brands sponsoring a sport should give the same level of coverage in advertising to men's and women's teams.
- 29 per cent think more favourably of companies or brands that support women's sport through their sponsorship, compared to 17 per cent that support men's sport.
- 16 per cent of the UK population are more likely to buy from a brand that sponsors women's sport, compared to 13 per cent that sponsor a men's sport.

Full information and the latest downloadable research is available here:
https://lnkd.in/e5Aure68