UK swimming sector analysed in new Leisure DB report
Posted: Thu, 03 Aug 2023 15:00
Average charges for an adult swim session have topped £5.00 (US$6.45, €5.83) for the first time, as expenditure on swimming and swimming lessons reaches record levels, according to the new State of the UK Swimming Industry Report 2023 from market intelligence outfit, Leisure DB.
The finding bears out industry feedback showing that some operators and consumers are accepting the need to charge more for swimming.
Speaking to HCM recently, Duncan Anderson, CEO of South Downs Leisure, which is managing the new Swim Lanes lido in Brighton UK, explained that swim prices have been adjusted to 'reflect the true cost of operating a pool'.
"We needed to charge the correct price at Sea Lanes, to not only fit in with the value proposition of the brand, but also to make it sustainable for the future and to reflect the true cost of operating a pool," said Anderson
In addition to analysing the price of a swim, State of the UK Swimming Industry Report 2023 ranks operators by size, identifying Nuffield Health as the UK's number one private sector pool operator by number of sites with a pool and GLL in the top spot in the public sector.
In the public sector, an average of 51 per cent of all pools in the UK are managed by a trust, with the figure in Scotland the highest at 67 per cent.
In addition to the numbers, the report includes interviews with operators and experts from across the sector, providing the story behind the statistics, as well as advice on best practice.
To read more about the report and what this means for the future of swimming in the UK, follow the link below:
https://www.leisuremanagement.co.uk/detail.cfm?pagetype=detail&subject=news&codeID=351597&utm_source=dlvr.it&utm_medium=twitter
More information from GLL on their swimming offer :- https://www.better.org.uk/what-we-offer/activities/swimming
More information: https://www.leisuremanagement.co.uk/detail.cfm?pagetype=detail&subject=news&codeID=351597&utm_source=dlvr.it&utm_medium=twitter