A research library of key reports on the sports and physical activity sector from a variety of sources.
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Marketing, Technology, And Medicine: Recommendations On How To Incorporate Psychological Principles Into New Technologies To Promote Healthy Behaviours
Wed, 03 Sep 2014
Journal of Consumer Health On the Internet
This report aims to 1) describe how technology has traditionally reduced motivation to engage in health behaviours, 2) discuss key elements that may make sedentary technology (in this case, television) engaging, and 3) provide examples of how these same elements can be incorporated into new technologies...