A research library of key reports on the sports and physical activity sector from a variety of sources.


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This report seeks to substantiate the claim that 'sport is good for you'. The Game of Life brings together, for the first time, all of the best evidence to support those gut feelings we have about sport. But it is also even-handed, pointing out where the evidence is patchy or where more research is required....

Future Trends: Innovating to Grow Participation In Sport

Fri, 10 Oct 2014

Sport and Recreation Alliance

In this report the Future Foundation, the world's leading independent global consumer trends and insight firm, presents five trends that it believes will become more and more relevant to those of us in the sector alongside examples of where sport is already innovating.