A research library of key reports on the sports and physical activity sector from a variety of sources.


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Future Trends: Innovating to Grow Participation In Sport

Fri, 10 Oct 2014

Sport and Recreation Alliance

In this report the Future Foundation, the world's leading independent global consumer trends and insight firm, presents five trends that it believes will become more and more relevant to those of us in the sector alongside examples of where sport is already innovating.

This report aims to 1) describe how technology has traditionally reduced motivation to engage in health behaviours, 2) discuss key elements that may make sedentary technology (in this case, television) engaging, and 3) provide examples of how these same elements can be incorporated into new technologies...