Technology, Innovation, Data and Digital

Technology is playing a part in encouraging participation in a way it never has before, and every indication is that its influence will continue to grow, with more than 50,000 health, fitness and physical activity apps now available.

Fitbit is now estimated to be worth $4bn worldwide and Strava is gaining 100,000 new members globally each week and logged more than 520 million kilometres of cycling in the UK alone last year. Given the changing ways in which people consume sport and the continued rise of online social interaction, we need to ensure that sport is able to react these changes and can provide consumers with what they want, in the way they want it. New technology is not a complete solution, but it is a vital means by which participation can be encouraged.

It can help identify opportunities to take part, link up players with teams, monitor individual progress, share success with friends and set new goals and challenges to aim for. We should remember, however, that access to technology varies signifcantly between groups so, like sport, technology also needs to be made more accessible.

Sport is also enormously data-rich, and there is potential to harness this data in a way that helps consumers directly, but that can also help build further insight and understanding on how people participate and why. Government is interested to know what sources of data sports bodies (both public and private sector) have that, if made publicly available, could help the sector to develop or help to enable more people to take part.

Page content from A New Strategy for Sport: Consultation Paper.

Technology, Innovation, Data and Digital

Posted: Mon, 15 Feb 2021 11:21

Sport England Uniting the Movement

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Posted: Fri, 05 Feb 2021 22:32

Sports Technology & Entrepreneurship

Sports Technology & Entrepreneurship

Working with Loughborough University to promote the network of sport tech and entrepreneurship in the UK. Learning from established founders and peers and discovering the networks to help understand the future of sport tech start-ups! Read More »

Resources and Links

This is such a wide topic area we can only hope to stay involved in the big strategic decisions. We hope that providing links to the key resources this will be a helpful landing page over time.

Open Active

Open data has the potential to create value and drive innovation in the sports and physical activity sector.

Further details of Open Active can be found on their website.

Key people and links