Broadcasters appear to have an insatiable appetite for sports rights. Sports sponsors salivate at the chance to build engagement with fans through sports content. And so the money pours in. The big sports all seem to be in good nick. But what about the smaller sports? For those without the fans to drive big audiences the financial future seems less certain.

Or is it? Will internet TV and the impact of technology actually allow smaller sports to drive up the value of the sport to sponsors, broadcasters and others? To turn them into TV production houses, to help them create new formats, tournaments and platforms to build fans, participants and partnerships? In conjunction with leading sports broadcaster British Eurosport, recently we gathered a group of leading executives from NGBs, brands and the world of politics to discuss how technology and especially broadcast technology might shape the future. A summary note of the proceedings is attached and, of course, anyone wishing to find out more is welcome to make a comment below or contact us direct.