The Government has been urged to introduce new measures to benchmark the physical activity and wellbeing of children as part of a national strategy to make Britain's young people the happiest and most active in the world.

Writing in The Telegraph, Ali Oliver, the chief executive of the Youth Sport Trust, has backed our Keep Kids Active campaign and called on the Government to "accelerate" and "sharpen" its School Sport and Activity Action Plan amid plummeting activity levels during the Covid-19 pandemic.