Absorbing the Sport England Strategy

Posted: Fri, 20 May 2016 17:50

Over the last 24 hours we have monitored the response to the new Sport England investment strategy. Unsurprisingly most organisations have sent out their press releases welcoming the new direction of travel and are looking forward to their future in this brave new world.

We are not sure all of the organisations welcoming the strategy and expecting to be delivery partners in this very different strategy have quite woken up to just how different this will make the landscape look over the next few years. They can't all be right about welcoming this new direction as this means nothing will change, and change of direction is at the heart of the strategy. As we have been saying at the Think Tank for the last couple of years we cannot carry on doing more of the same and expecting different results. The world has changed rapidly around us and we need to adapt continually.

Over the next couple of weeks we will pick out some of the themes of the strategy and dive a little deeper into the obvious and hidden messages the document contains. Some of the changes are set out in big bold statements but others are implied.

Tags: Sport England Strategy, Towards And Active Nation