A research library of key reports on the sports and physical activity sector from a variety of sources.
Displaying 1 to 3 of 3
This consultation highlights ten themes that together capture the headline issues that DCMS want to address.
Future Trends: Innovating to Grow Participation In Sport
Fri, 10 Oct 2014
Sport and Recreation Alliance
In this report the Future Foundation, the world's leading independent global consumer trends and insight firm, presents five trends that it believes will become more and more relevant to those of us in the sector alongside examples of where sport is already innovating.
Marketing, Technology, And Medicine: Recommendations On How To Incorporate Psychological Principles Into New Technologies To Promote Healthy Behaviours
Wed, 03 Sep 2014
Journal of Consumer Health On the Internet
This report aims to 1) describe how technology has traditionally reduced motivation to engage in health behaviours, 2) discuss key elements that may make sedentary technology (in this case, television) engaging, and 3) provide examples of how these same elements can be incorporated into new technologies...