The Sports Think Tank is run by a team of Volunteers who all believe in challenging thinking across the sport and physical activity sector.

They have a wide range of skills to create the space and time to think creatively and unhindered by sectional interest inside the sector. We don't have to represent anybody so we can think creatively and be constructive with our criticisms.

We are always looking for additional volunteers who share our beliefs and have time to give to making good policy across Whitehall and Westminster.

Andy Reed OBE

Andy Reed OBE

Co-Founder and Director

Andy was the MP for Loughborough between 1997 and 2010. During that time he became known as the 'backbench voice' on sport at all levels in Parliament from school, grassroots to elite. After leaving Parliament Andy has been approached to use his experience to help sport - something he has been only too willing to take up!

He has argued consistently that a Sports Think Tank would help develop the link between academic research and evidence based decision making at the heart of government and allow sport to be challenging of itself.

Read More about Andy »

Mark Balcar

Mark Balcar


Mark has been involved in Sports Think Tank since its inception and has been the Director since October 2013. He is also a public affairs consultant for a number of sport sector clients. Previously, he was a civil servant at the DCMS where he advised Ministers on professional sport policy until 2011. This work took him into the heart of European and UK policy making including Football governance, retaining the British Grand Prix at Silverstone, and the relationship between professional and grassroots sport.

Mark has been involved in sport from an early age both as a wide-ranging participant and as a fan. He has taught physical education and coached rugby and cricket at St Pauls' Boys School.

Luke Regan

Luke Regan


Luke graduated with a Master's degree in Sport and Exercise Psychology in 2010. He has always been a passionate sportsman, cycling, running, playing tennis, padel tennis and football as well as engaging in the power of sport and physical activity for social change.

Luke has been involved in sport professionally for 13 years. As well as coaching, Luke has worked as a consultant in sport psychology and a lecturer in sports science in further education.

07910 064 763
Tom Walker - Comms and PR

Tom Walker - Comms and PR

As a journalist and editor, Tom has worked in the UK's sport and physical activity sector for more than 15 years. He is contributing editor of two industry-leading b2b titles – HCM and Sports Management magazine – and founding director of communications company The Media Lodge, which offers a range of services to clients both in the UK and Scandinavia.

Born in Finland, Tom speaks four languages and has always been passionate about sport. On the field of play, he represented Finland in cricket and played football at semi-professional level. Off it, he is an enthusiastic advocate of the power of sport and of the positive change it can make in people's lives.

Rob Cook

Rob Cook

Operations Director

Sports Think Tank

Rob is a positive and resourceful leader with a real passion for making a lasting difference to peoples lives, a proven ability to deliver on complex projects/events and effectively form local, national and international partnerships. He has held both senior management executive and non-executive director roles within the sports industry and third sector, including roles in both Singapore and the UK.

Jack Podmore


Sports Think Tank Intern

Jack Podmore is studying Sports Management at Loughborough University and is volunteering at the Sports Think Tank.